Welcome to Optimism

Interesting 2009

Emma writes:

On Saturday I spoke at the 3rd annual Interesting at Conway Hall. As ever it was a smashing do with a range of diverse speakers, tea and cake and most excitingly, bunting.  Russell Davies and his team had done the usual spectacular job of attracting the right people, both in terms of speakers and audience, the latter a very jolly bunch who seemed to enjoy themselves very much.

I was particularly grateful for this as I was talking about 'Ponies I have loved: real and imagined. 1970 to 2009. They laughed and that was good.

Here are some pictures of me talking. First with my pony. Then me as a pony.

Em with Shandy

Sarah on Em's back

Below is a list of the speakers and a beautifully concise summary of their talks. I have quite literally copied this from www.rooreynolds.com. Thank you Roo for making my job on this blog so much easier.

  1. Tom Loosemore on the race to sail faster than 50 knots.
  2. Jessica Greenwood on why the least interesting things about sport is the score (football, with all its attendant drama, is a $500B industry).
  3. Robert Brook spoke on being a gentleman (by birth, costume or behaviour).
  4. Toby Barnes on a brief history of cheating in video-games (cheating, when it involves other people, is wrong).
  5. Leila Johnston read some snippets from her very funny book, ‘The Enemy of Chaos
  6. Cait Hurley talked about Arthur Jefferson (Stan Laurel’s dad and an awesome guy).
  7. Alby Reid told us that everything we knew about nuclear power waswrong (How many people died as a result of Chernobyl? 56.)
  8. Katy Lindemann enthused about robots (Tweenbots are especially adorable).
  9. The very cute Bubblino made an appearance on stage (blowing bubbles across the stage every time ‘interesting’ was mentioned on twitter).
  10. Dominic Tinley explained why we don’t see the colour violet on our computers and cameras, as well as what Radio 4 would look like if we could see sound.
  11. Andy Huntington took us on a tour of keyboard instruments and explained ‘equal temperament’.
  12. Alice Taylor talked about ‘merchants vs craftants’ (give some love back to the crafters).
  13. Tim Duckett kindly taught us morse code in 10 minutes. For example: Z = Zinc Zoo kee-per =  – – . .
  14. Michal Migurski talked about maps and paper and a much-photocopied intersection map of San Francisco (paper wiki).
  15. Josie Fraser talked about psychological violence in UK 1970s and 80s girls comics (’it can be dangerous to mock a monkey’).
  16. Dan Maier talked about Sir Francis Galton (I now really want to read Galton’s book ‘The Art of Travel‘, and to a lesser extent his thoughts on ‘Africa for the Chinese’ (”one of the 5 most racist things I’ve ever read”, according to Dan) and ‘Arithmetic by Smell‘).
  17. Asi Sharabi showed us 6-8 year old children’s ideas of interestingness(which centered around technology, friends, motors and animals).
  18. Meg Pickard taught us about drinking rituals and associated customs (toast, cheers, your good health, chin chin, rule of thumb).
  19. Alex Deschamps-Sonsino got us to make a very complicated origami box.
  20. Tuur Van Balen talked about yoghurt and DNA synthesis (”I’ve never done bio-technology under such time pressure!”)
  21. Jon Gisby taught us how to conduct a symphony orchestra (”It’s like riding a horse at speed; fun, but with a significant risk of abject and public failure”).
  22. Jessica Bigarel discussed, and beautifully presented, her meta meta datadata (capturing each flight of stairs travelled up or down was “an arduous dataset and it was very disruptive to my life”).
  23. Craig Smith talked about his dad (”he sharpens a drill bit better than any man in Huddersfield”) and showed us the types of water wheels (under shot, breast shot, over shot and pitch back).
  24. Tom Fishburne talked about innovation and cartoons.
  25. Anab Jain talked about her Indian superpowers.
  26. Naomi Alderman talked about greek tragedy and goats.
  27. Gavin Bell talked about the writing of his new ‘Social Web Applications’ book (wifi is a blessing and a curse).
  28. Emma Marsland shared the ponies she has loved, real and imagined, from since 1970
  29. Nick Hand shared his ongoing journey around the coast of mainland Britain (5000 miles in 100 days).
  30. We heard about the ‘BIL‘ unconference in Oxford next summer (BIL is to TED as Bar camp is to Foo camp).
  31. Mark Earls and his Darwinian Display Team demonstrated random drift.
  32. Robert Thomas demonstrated RjDj (’Music as Software’).
  33. Gem Spear talked about electric trains and underground creeks (GM’s inglorious part in killing off the inter-urban railway systems in the US, and a rather nice discussion of running surface runoff water through gardens rather then through underground culverts).
  34. Paul Hammond showed us how to win at Monopoly (if you can buy it, buy it; trade up to a full colour group asap; go for the oranges (stats!); unless it’s early in the game, stay in jail; create a housing shortage; don’t play house rules, as they’ll only make the game take too long; don’t play it at all, it’s a rubbish game. Instead, play German board games, which are not all German and not all board games).
  35. David Smith gave a touching and powerful talk about teaching (you can’t teach children well unless you love children).
  36. Richard Reynolds mentioned his Guerilla Gardening book and told a lovely story about planting sunflowers opposite Parliament.
  37. We watched Jim Le Fevre’s beautiful astrotagging film.
  38. Claire Margetts told us about the ‘Do’ lectures.
  39. Matt Ward showed us why frivolity is important by showing his plans for watching a bullet reach the top of its trajectory (”Understanding comes through doing”).
  40. Dan Germain talked about sunsets (”basically, when the sun disappears”, by which time it has apparently already happened) and asked why we persist in taking bad photos of them, pondering whether it’s because they remind us of death).

‘the johnny depp of ad agencies’?

P13_2_G

Nice piece from Shots about wednesday night's launch of WK Platform.

A PLATFORM FOR THE FUTURE

Fresh
into the creative classroom, 13 of the best, brightest and as yet
undiscovered minds from the four corners of the world have been plucked
from obscurity to take part in Wieden and Kennedy London's fully-
fledged talent hub Platform.

The new enterprise is aimed at drawing out young, hip and innovative
minds from the worlds of art, science and technology in a bid to inject
life and vigour into an industry constantly on the hunt for the curious
and the cutting edge.

For
the next six to nine months the thirteen 'formers' chosen from a pool
of 40 will be put through their paces, delving into an array of
business problem solving, working in isolation on specialist projects
and working in conjunction with W+K on live client briefs.

With
no guaranteed job at the end of the stint, many of the13 have left
prospective career opportunities, friends and families behind to move
to London and take part in this new 'experiment'.

Nicole
Karalekas left a career as an art director in Oregon, in the United
States, to be a part of Platform. The 24 year old believes even if
there is no form of paid employment at the end of the course, working
for W+K means she's still got a golden ticket.

"It's kind of like dating the Johnny Depp of ad agencies, so you hope it's a good match but if it's not, you just keep going."

The Formers are occupying a newly renovated space next to the original W+K building in east London.

Starting
up such a training scheme with no set rules or outcomes in the midst of
a global recession might sound like an unorthodox approach for a
business but W+K London Executive Creative Directors Kim Papworth and
Tony Davidson say it's all part of breaking down traditional business
models.

"Most companies who undergo an initiative like this will
be able to tell you precisely why. However we look on this more as a
'Dial-Up the Crazy' beta test. More chaos please, as that and not
process is what leads to true creativity."

So far, so good. The
first brief the Formers were given was to design and build a shape from
the platform logo in just one day and "the finished pieces were of a
very high standard", says Platform managing director Sam Brookes.

The
brains behind the scheme will be hoping the good results continue and
the combination of chaos and creativity proves to be fertile ground,
before the 13 finish their training and are released into the jungle of
the advertising industry.

P13_5_G

Loading