Welcome to Optimism

Our very own September Issue

Last week we made a fashion mini-documentary and we shot it entirely on a Nokia. We shadowed much feted design duo Felder + Felder (they’re identical twin sisters originally from Germany) during their preparations for London Fashion Week, and grabbed a behind-the-scenes look at everyone and everything involved in the making of a major catwalk show: the designers, the pattern-cutters, the machinists, the stylists, the make-up artists, the models, the managers, even the runway engineers. And because it was shot entirely on the Nokia N86 8MP, the footage is more candid and revealing than ever. Take a look…



Felder+Felder from voodoo village on Vimeo.

2109 future A-Z at W+K

Last month we took down our '2109 Future A-Z' window installation at Selfridges. So now the products live in our reception, all 26 of them. Here’s the Feed Jellyfish generator in all its glory powering our fridge – we can’t forget to feed the little fellas otherwise it’s warm cokes all round!  

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