Welcome to Optimism

last bunch of newbies for 2015

As the year comes to an end, let's look at the last lot of new faces that have walked through the doors…

Rob.meldrum

Rob Meldrum joined us a while back as a Freelancer, we've now convinced him to stay permanently in the role of Director of Experience Architecture. Rob's had quite a few travelling experiences such as hanging out with Orang-utans in Borneo, riding a motorbike through the mountains in Vietnam (he'd never ridden a motorbike before) and teaching English to Lao Monks. In Lao. (Obviously). We're happy to have Rob here as a perm member of the W+K family.

Xueling.wang

Xueling Wang joins our Design team after a 6 week work placement. She loved it so much, and we loved her so much, that she's staying for good! She has recently graduated from the Royal College of Art and has totally impressed us with some beautifully crafted and animated typefaces, as well as being super talented in print, animation and a bit of interactive design too. 

Scott.kelly Ben.polkinghorne

Ben and Scott are one of the latest additions to our Creative department. They joined us from New Zealand agency Colenso BBDO where they've worked for the last few years. 

A fun fact about BenOutside of work, burritos are his biggest hobby. In New Zealand Ben reviewed them as a hobby and really carved out a niche for himself. This led to him then starting a company which makes sausages, that taste like burritos. They are stocked in NZ supermarkets and down the line he would like to bring them here. 

A fun fact about ScottBecause Scott is an odd ball, he created a flag design for 100 planets of the Star Wars universe. Since he began Scott has had several of the flags produced in China and had senior management at his former agency pitch it to Disney. According to Wookipedia (wikipedia for Star Wars – yes it exists), there are another 180 planets needing his attention. You can have a look at the work at: www.flagsofthegalaxy.com

Tess.gaertner Tom.hall

The final new victims in our Creative Department are Tom and Tess. They join our brill Nike team. Tom is really into football, Tess is really into running. Tess once got groped by Ben Affleck on a shoot and Tom's mum used to embarrass him by making him dance in a load of recitals and plays (she owned a dance school). They've settled into agency life well and we're happy to have them here! 

what a shindig

We've been working with crisps brand Tyrrells since we won the account towards the end of 2014. We've loved getting under the (potato) skin of the products (sorry), diving into the brand, getting to know the brilliant clients and putting on a collective 1kg per week in weight just tasting the bad boys.

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And today we launched the brand's first ever advertising campaign. No longer reliant solely on PR, word of mouth and just retail drives, Tyrrells has found its voice. And it's an incredibly English and eccentric voice which quite rightly places the crisps at the heart of spontaneous gatherings.

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After all, these are the finest crisps in the world and the ones you want to be whipping out when that casual Christmas catch-up at home turns into an all-nighter, by way of three glasses of mulled wine.

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The outdoor campaign bursts onto billboards of London and the South East over the next couple of weeks. And when you do spy one of the posters, perhaps ponder that each crisp was shot by photographer Qiu Yang over 30 times to capture all the levels of focus and details to showcase it in its glory. Hence why it took 21 hours of photography all-told! Plus the hours searching through 360 bags of crisps to find the 'hero' crisps to feature.

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