Last night there was a distinct smell of popcorn on Hanbury Street.  This could only mean one thing: the exclusive onedotzero screening in our very own event space. 

A select few had the chance to see (from the confines of a deck chair, which were surprisingly comfortable!) some of the best content from this year's festival.

 
The evening kick-started with an introduction from Tony D and Shane Walter – their friendship led to our creating the onedotzero's festival identity this year.  

'Craftwork' was really interesting, showcasing a revival in a handcrafted approach to motion arts and film.  And then there was H5's award-winning short film LOGORAMA.  Utterly amazing, an animated short film made entirely from hundreds of brand logos.  Its no surprise that the film picked up an award at Cannes this year.

There was a lot of 'that's the best thing I've seen since….' and 'i need to get my hands on a copy…' going on.  We also showcased our interactive installation so guests could see their own personal messages formed by live online conversation – naturally it didn't take Ben Walker long to use the 'c' word….

The night ended on a good note when Karsten Schmidt (the genius behind our application) announced that the identity software is 'open source' and has now been officially released to the digital community.  There'll be more about this later.

onedotzero_adventures in motion 2009/10 is now on tour around the world, and the interesting thing is that our identity continues to live and breathe.  Nice.

Next week, W+K Amsterdam is launching 'Imagining Mozambique' in New
York on 26th October www.imaginingmozambique.com.

The travelling art show collective is a fundraising drive for
ASEM http://www.asemworld.org/, a non-profit organization that helps the children and orphans of
Mozambique.  The exhibition makes its North American premiere at the MassMarket Gallery on
Rivington Street, NYC.

Colonization, civil war, natural disaster
and economic instability have plagued Mozambique over the last 25 years, which
has led to widespread uncertainty for tomorrow's youth.

'Imagining Mozambique', an idea of Interactive
Producer Jamie Kim, is a collection of thought-provoking works of a group of internationally renowned
artists – Parra, Superdeux, Florence Manlik, Happy Centro, Marcos Chin – to name
a few. The paintings, inspired by the Mozambican children, bring attention to their day-to-day plight for survival and change.

Jamie says, "I had always been very interested in non-profit work. I
found the right fit in 2004 when a group of like-minded people, who grew to know
about ASEM, began ASEM Canada in Toronto as an official non-profit organization.
Since relocating to Amsterdam two years ago, and still sitting on the Board of
Directors, I had been working on an exhibition idea that would raise awareness
in the local community. The idea was to create a bespoke event that would be
fun, relevant and meaningful to the people of Amsterdam and in return, the local
community would give to the children who need is so very badly in Mozambique. I
began to put pen to paper in December 2008 and quickly realized Imagining
Mozambique,. I had nothing to lose by contacting artists around the world and
the worst that could happen was getting 'no' as a response. Luckily for me,
those who said yes, outnumbered the rest.

I'm very excited to have had so
many great people around me including Rae Anne Fera at 'Boards and the guys over
at Mass Market who quickly tapped into their extensive NYC network to support
the project. Rae Ann put me in contact with MassMarket who were immediately
taken by the idea and donated their gallery space on Rivington Street. My many
colleagues at W+K NYC have also been tremendously generous in lending me their
time and expertise to make this happen and I am confident that the energy to
keep this a travelling exhibit will continue into 2010."

Any money raised through sale of the artwork goes directly to
ASEM-ASsociation en faveur de l'Enfance Mozambiquaine. Over the past 17 years,
ASEM has offered Mozambican children an alternative to living life in the
streets, abandonment and rejection from society. The ASEM charity has
established various centers to provide shelter, education, and food to thousands
of children. Cultural and sports activities are organized and play an important
role in the psychological, emotional and physical rehabilitation of the
children.

After the tenure at the MassMarket Gallery, the
show will move to the Wieden+Kennedy Portland offices for an exhibition in
January 2010.  If you're in NYC between 26th October and 1st November do go and have a look….