ASBO’s with Superpowers.

Misfits, E4’s latest youth drama sensation, started last night and is available to watch on their online player, 4od here.

Today’s review in the guardian:

ITV’s No Heroes was the last show to play with the idea of British superheroes, but it
was very much a sitcom, packed with little nods to comic book history.
Misfits is a much darker proposition, more like E4’s zombie drama Dead
Set in tone, and confident enough to operate in its own universe and
set up something new. It’s also using that Skins technique of
presenting us with a tabloid stereotype – the asbo teenager – and then
slowly pulling back to show us the real people behind the hoodie
headlines.

Together with E4’s digital agency, six2start, we’re working to connect fans of the show to its characters
through a number of content led initiatives – the cast are
uploading live stories to Facebook, Twitter and other social networks and we’re creating a Misfits widget and mobile app that collates all
their updates into one place, keeping fans up to date in real time.

We’re also using their updates to create anticipation and excitement for a season finale event –  seeding clues that lead to your chance to win passes to an end of
series Ovi Misfits party.

Our intelligent, gorgeous and lovely client, Fiona Bosman (Head of Marketing Activation at Nokia UK) said:

“Our partnership with E4 for Misfits is a great
way for Nokia to connect people with not only entertainment but also great
technology. People who love the programme will have the chance to engage with
the characters in the show all via a bespoke Misfits Ovi app. ”

Get hold of the widget here: http://www.ovimisfitsapp.com/

7pm, Thursday 26th November

We're collaborating with art gallery Hang Up http://hanguppictures.com to launch the debut solo show of Alex Daw, a multi-talented contemporary artist, in The Cole on Hanbury Street on Thursday 26th.
Hang Up is an online gallery that represents young, emerging talent from across the globe and deals in an eclectic range of contemporary, graffiti and street art.  They specialise in sourcing hard-to-find limited edition prints and originals from the leading artists in this scene.

The artist, Alex Daw http://www.hanguppictures.com/_webapp_143523/Alex_Daw brings his warped view of the world of fashion, status and advertising via his ongoing series of compelling contemporary mementos of modern life.  He utilises anything at his disposal – he cuts and paints on a number of surfaces. Culling fragments of pop culture, fashion and art history, Daws' obsessive nature to critique and de-construct objects, results in cut up magazines, and paintings on canvas and glass pieces.   Here is Alex at work.

The resulting work is a series of sexy, glossy objects, at once mocking, mimicking and worshipping the cult society they are idolising. He is also satirising the clinical, surgical lengths to which a growing number of celebrities take their obsessive compulsion to alter their physical self.

From our perspective, in this relentlessly digital age, we felt a collaboration of this kind was a lovely opportunity for us to, old-school style, create a 'real-life' experience.  Not to mention a chance to take advantage of the wonderful event space we built this year.  

Plus there'll be lot's to drink and eat.  Havana Club are sponsoring the show – there's talk of enough rum on-site to create 400 cocktails, so we need help getting through it please….

To reserve a space at the private view go to http://www.hanguppictures.com/BookingRetrieve.aspx?ID=38690