Our new film for Honda, 'Everything', breaks this week during the premiere of James Cameron's 'Avatar'.  The film showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, to motorcycles, and the humanoid robot, ASIMO.  The film highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today – focusing in particular on the British-built Civic.

The film, directed by Scott Lyon, was shot over five days on a high security Spanish test track, on water and in Honda's UK training facility – the Honda Institute.  Edited by Richard Orrick, there are 972 edits over 17 video layers, making each section essentially an edit in itself.  The soundtrack is 'Atlas' by Battles, which has been rearranged to fit to the picture and reflect the style of editing used for the advert.  The sound designer, BAFTA award-winning Martin Hernandez, has worked on films including Babel, Pan's Labyrinth and 21 Grams.

The film will air on UK TV on 18th January 2010.

Thank you to Sam, Chris, Tony, Kim, Anna, Ryan and Laura

Lucy writes:

I popped down to Falmouth a couple of Fridays ago to see Chris and Rob and the
students of this years MA Creative Advertising course.

The weather down in
Cornwall was truly delightful with horizontal hailstones the size of tennis
balls, followed by a rainbow, followed by the most treacherous rain you’d every
seen. Coupled with the 2 most cantankerous pensioners in Britain, the train
journey was pretty entertaining.
 
But I made it in time to see the Run
London work the guys had been working on for the last few weeks. If I’m honest
I’d have liked to have seen more work but that said there were some pretty good
ideas.

The two teams that came out on top were: Ruby Harrison & Dan Evans
with the countries within a city theme and Felipe Guimaraes  & Nausheen Keen
for some great use of social media for their I hate the Tube
race.

No cantankerous old folks on the way home – shame!