Wieden + Kennedy extended its relationship with Arla foods (producers of Lurpak butter and Cravendale milk) in May last year when we pitched and won the Lactofree business. Lactofree is the UK’s only product range that has all the taste but
none of the lactose of real dairy. Lactofree is gently filtered to
remove the lactose – the sugar found in milk that can cause
digestive problems.

The new campaign is now being rolled out across digital
channels, TV, cinema and print/advertorials and will continue throughout 2010 in the UK.
The idea is all about encouraging dairy avoiders – people who have had to 'finish with' dairy because it didn't agree with them – to mend their
broken relationships with dairy.

Here are a couple of examples of the work:

First day back at
work of a new year. The way that the UK holidays fell this year meant
we had a nice long break for the holidays (other than a few people who
unfortunately had to work over the break), so hopefully everyone's
feeling refreshed and raring to go. Turkey digested, presents opened,
hangovers overcome, resolutions made, pencils sharpened and ready to
start work again.

Here's to a successful and prosperous 2010.