Just started reading Alex Bogusky's book 'Baked In'. Here's a taster:

Companies that are built by using mass marketing rend to develop their products similarly. They round the edges, smooth out the differentiating features and try to make products that work for the masses. They use focus groups to make sure products are 'acceptable'. These products certainly don't offend anyone, but acceptable is always the most risky strategy because acceptable is failing at an astounding rate in today's marketing environment…On the other hand, the stuff we notice is the stuff we tend to buy.

Bored of your usual head?  

Want to swap it for a full-size Fairtrade chocolate head? 

Good. Because now you can.

We’re giving three lucky, lucky people the chance to swap their usual head for a solid Fairtrade chocolate head. That’s right. You could win your own real-world chocolate avatar. 

The Fairtrade team and Platform have devised the competition by working in partnership with Divine Chocolate and Parisian Food Designers Sophie Offenstein and Veronique Lorne. 

 
It’s very easy to take part. Pop down to the window at W+K London Towers (16 Hanbury Street, E1) and simply enter by:

1.     Taking your picture at our touch screen window
2.     Texting your details

Then keep your fingers firmly crossed until March 4th when we announce the winners.

It’s all in aid of the Fairtrade Fortnight Big Swap where we’re asking people to swap their usual stuff for Fairtrade stuff. Fairtrade want one million and one swaps to be registered over the next two weeks. Each swap is proof that the UK supports developing world farmers. 

The Swapometer is currently clocking up a nail-biting 266,643 swaps. There’s still 735,764 swaps to go. So please. People. Get swapping!

http://www.fairtrade.org.uk/thebigswap/