Running in the trade press this week is this tactical ad celebrating the acquisition of the Independent newspaper by Russian billionaire and former KGB agent Alexander Lebedev, who also owns the Evening Standard.

'They (Wieden + Kennedy) have managed to revive a tired old brand from the 1970s that even my dad would be ashamed to use and created a genuinely hilarious piece of 30 second joy,' says the piece of the ad 'that hasn't aired in Britain but has become a global internet hit'.

Here it is again: