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all ears

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All Ears Storytelling – an inspiring new story evening organised by some friends of ours – is on 17th November 2010 at The Hub Kings Cross.

All Ears is a new evening for intuitive Londoners who are looking for something different.  Three to four guests each month will be selected for their experience, knowledge and commitment, and given centre stage for 10-15 minutes each. The evening becomes an open forum where the audience can put their burning questions to each storyteller.

Speakers for 17th November include:

Kevin Maguire and Sejal Parekh tell the story of how Kevin's family has built The Good Life Orphanage in Kenya and how they've changed the lives of 50 (and counting) young children, taking them from the unloved streets into a welcoming home where they can develop and grow.

Deborah Frances-White is a stand up comic, screenwriter and Director at The Spontaneity Shop. Her story will be an entertaining and insightful look at how to have unbelievable charisma and use it to your advantage.

Ben Matthews is the founder of Bright One, the first volunteer-run communications agency for the third sector, which he runs in his spare time. At just 25 years old, Ben's story of working with incredible charitable organisations is inspiring to say the least.

Justin Miles is preparing to attempt the longest unsupported polar journey in history. However, 11 years ago Justin was involved in a near fatal car accident that left him unable to walk or talk.

All Ears will be held at The Hub King's Cross – a unique business centre and inspired space for meeting, working, innovating, learning and connecting.  The Hub is a minute’s walk from King's Cross St Pancras stations and close to many bus routes.

 Tickets are £12 each in advance (plus booking fee).  A small allocation will be available on the door at £15.  Doors open at 7pm and stories begin at 7.30pm.  A range of soft and alcoholic drinks will be available as well as delicious light meals.

For more information or to book tickets, visit www.allearsevents.co.uk or email info@allearsevents.

B-School: Where Commerce & Creativity Make Special Friends

Eleanor writes….

Pheweee…. we've been so busy studying, we haven't had time to blog about our studying, our tutors (and mums) would be proud.

So let me tell you a little about B-School, happening all this week in our event space.  Every morning, over vast amounts of coffee, we have been treated to the expertise of a selection of individuals from the entreprenerial and investment sector.  We are learning from investors, entrepreneurs, business angels, lawyers,… a raft of brilliant people sharing their insight about how creativity successfully becomes commerce.

We've all heard the chatter over the last few years about agency-owned IP, about new revenue models, about capitalising on the longtail… well, what does this actually mean and, more importantly, what does it take to it properly and profitably?

At BSchool we've been finding out, and mighty interesting it is too.

Suffice to say that our core business at W+K will never change: we sell stories that sell products.  Mostly we do this, very successfully, for our clients.  But sometimes we do this for ourselves, be it trash bags got up like Christmas puds or sparkly new mobile applications.  It is this Stuff that makes us happy, that stimulates a few left-brain cells and that creates original business concepts our clients may just want a part of.

In today's market it is no longer enough to 'have an idea' and then go for a gin and lunch.  It's tough out there people, we've got to take this beaten up ol' economy and polish it right up.  As Mr Cameron himself says, 'creativity's what you need'.  Or was that Roy Castle? (RIP).

Coming up tomorrow at B-School: What makes a successful investment and what are the most interesting new businesses on the horizon?

Sharpen your pencils and straighten your ties kids…

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