This spot by our friends at Wieden + Kennedy Tokyo marks our second year of producing communication for Oronine, Otsuka Pharmaceutical’s long selling medicine brand. The work continues the theme of “Let’s praise working hands” and celebrates working women (and their hardworking hands) who are not praised or rewarded often enough in everyday life.
In addition to the TV spot, a website at homeyo.jp allows you to create your own Homeyo (Let’s Praise) Clap and animated decoration email. Like below. Go to homeyo.jp to download one and say “thank you” or “good job” to someone close to you!!

Great article in today's 'Behind The Idea' column in Metro about our Off-On project – details here: http://wklondon.typepad.com/welcome_to_optimism/2010/11/using-less-to-do-more.html

Naresh Ramchandani, the co-founder of http://www.dothegreenthing.com/ and partner at design firm Pentagram comments on our project to inspire W+K staff to reduce energy consumption in the workplace.

Click on the image to enlarge

'Environmental campaigns have to create hope, not engender despair.  Working out how to do that properly takes thought, time and care.  With Off-On, Wieden + Kennedy seem up for that'.

Proud!