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Nike ‘1948’ Store and iPad App Launch

In the summer of 2008, Nike redefined sporting retail when it launched '1948' in an abandoned East London railway arch.  Part retail space, part creative playground, 1948 celebrated freedom and self-expression through sport and culture.

This year, the space has undergone an extensive re-design in preparation for the biggest year of sport the UK has ever experienced.

Re-opened on Thursday 23rd June, 1948 in Shoreditch has been transformed to create a constantly shifting, overlapping space between culture and athleticism.  The new 1948 will not only stock the best Nike footwear and apparel available, it has been intelligently designed to allow communities to make use of the space and allow Nike to inspire Londoners to play and love sport through cultural experiences, installations, screenings and events.

The 1948 experience can also be enjoyed on the move thanks to a newly created iPad app – a digital evolution of the original magazine which features exclusive, interactive content from some of London's sharpest writers, photographers and illustrators – http://www.1948london.com/ipad-application.  Built by our friends at AKQA and launched across Europe through iTunes, the first download is a double-header featuring archive content from the previously released printed versions, and exciting new content that reflects and previews some of the things to look forward to in the space.

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Alex loses her hack virginity @(H)activate

(H)activate hack weekend with Nokia produces apps for social change

Last week saw the Nokia UK Developer Engagement team put on a hack weekend with Rewired State, our friends at the Guardian and BlueVia (O2 to us UK folks). (H)activate tied into the broader Guardian 'Tech for Social Change' conference, Activate, held on Wednesday.

It was the first time I had fully experienced a full two day hack: 70 developers in a room,  1 task (Develop web and mobile apps to change the world) and under 2 days to deliver. My first learning was you need to come with a fairly developed idea, otherwise you spend the first three hours panicking about what to do and what data there is available. Second learning is when a developer has a red bug on his computer you can't disturb him, he's in the coding zone. Third learning is that sweets and SodaStream keep the geeks coding like mad. Fourth learning is that sleep goes out the window in the quest for a fully functioning prototype – one bloke didn't sleep all weekend, he just hung out all night programming in Kings Cross station. 

So were the hacks any good after just 36 hours work? Yes, I was massively impressed with the 18 hacks, most of which were functioning and not just concepts. The overall winner was SafeTrip, a web & SMS solution aimed at human trafficking. The Nokia prize went to Interact(Your Opinon Matters), a great SMS voting framework that can be used for government polling (think the Census or a referendum) and just as easily for TV voting on X Factor style quizes. If you want to check out all the hacks pop over to the Rewired State blog.

 

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TouchyPeely App: Uniting veggie detritus with hungry compost heaps to reduce waste & produce soil

Hactivate Twitter paper

(H)activate newspaper of all the hackers courtesy of Newspaper Club

 

PS Alex Rogers has asked me to point out she has nothing to do with this post. Twas written by Alex Franklin.

 

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