The W+K FUZE TEA team went off to Atlantia, Georgia this week to get a deeper induction, and present some new creative work. It was the first time Kevin Chesters, Scott Dungate, Vicki Sales and Will Acha had been to the HQ of Coca Cola.

It all started with a creative presentation (that went well, BTW)

then we went on to some tea testing…

a lot of tea testing…

and then the lovely clients joined us for some (proper) drinks

Then the two day trip finished with some deserved (but less than manly) drinks for Scott:

and after a few of those it all went a bit Mad Men. But it had been a long old day.

A great and useful trip, with another visit planned for next month to present the final work.

Picture it: you’re on holiday and are confronted by a screaming wild bear. Do you… look into its eyes and attempt to connect with its soul? Join the pack and run with them? Refer to section 21, part IV, of the pocket survival guide? Or perhaps you simply try to reason with it using expressive dance?

“What’s this got to do with the price of chicken?” I hear you ask. Well, I’ll tell you. In partnership with our brand new client Nando’s, Wieden + Kennedy is launching ‘Find Yourself,’ a campaign taking people on a voyage of self-discovery through the world of PERi-PERi chicken.

The idea attributes different levels of the PERi-PERi spectrum to different character traits.

‘Find Yourself’ demonstrates that, no matter what type of person you are, there’s a spice for you at Nando’s! So if you’d try to reason with the screaming wild bear through expressive dance, you’ll probably like it ‘Mango and Lime’. Whereas if you’d refer to section 21, part IV, of the pocket survival guide, you’ll like it ‘Plain…ish’.

On Twitter, Nando’s will predict people's spice levels based on their past Tweets. We’ve also created a Facebook app, so the curious can answer situation-based questions to ascertain their spice orientation, whilst on Spotify, ads offer up a different spice for
listeners, based on the music they’re into.

Click here to find out which PERi – PERi spice reflects your personality.