Men running against horses, tea on a steam train, a minute Italian village and a big slab of cheese.

Stand by for the latest Visit Wales ad. Which appropriately aired on St. David's day, no less.

This, the second of three spots in the campaign, celebrates more examples of the lesser-exposed sides to Wales.

Enjoy!

We went with our lovely Lactofree client Louise and a bunch of the other agencies to go and see our new Lactofree work in action on the tube today.

It was a little bit like herding sheep whilst avoiding the busy morning commuters but it was well worth it. The work looks very bright and cheery.

We then visited the Lactofree sampling van, which is currently making its way around London handing
out delicious breakfast porridge and milky lattes to passers by.

You can't fail to spot it.