We've been squirreling away on a special project of late. Working with our friends at Arla on their new-to-market ready-to-drink milkshake, Gulp. Available in three lip-smacking flavours it's on sale NOW so you can all rush out, buy and try.

Our role has been to create the brand tone of voice and from that devise the package design. We've made a bespoke wrapping for each of the chocolate, strawberry and banana flavours.

Gulp isn't just a name; it’s an attitude. It’s a way of
behaving. The design is born from the fact that milkshakes need be to shaken to be enjoyed to the max. The typography literally shakes things up expressing Gulp’s
cheery personality. The stripes running through the design bring to life the
stages at which you should enjoy the drink to full effect – in big, bold
gulps.

We
can’t think of anyone who doesn’t love a milkshake but Gulp is expected to be
of particular appeal to mums buying treats for kids. It is after all a fun way to
ensure kids enjoy the goodness of milk – something dear to Arla's heart.

We'll leave the final word to Bowtox who designed the packaging: We feel we've created something that’s really going to shake up the world
of milkshake! 

Here's an update from our friends at Solar Aid, with whom we worked on our Off/On project.

Solar Aid managed to exceed their target for the year by getting over 400,000 lights into hands and homes by the end of March. We heard yesterday that as a result of their work to replace kerosene lanterns in East Africa with clean, affordable solar lights, they’ve been made a finalist for the 2013 International Ashden Award – which is fantastic news. The Ashden Awards recognise sustainable energy projects in the UK and developing countries that protect the environment and improve quality of life.

One of the biggest challenges in getting sustainable energy to the poor is getting to the ‘last mile’ – those remote rural areas where commercial distribution and retail networks simply don’t exist. SolarAid’s ingenious distribution methods are getting power to the people who need it the most.

Head Teacher Beatrice delivers some Solar Aid lamps.

With the audacious goal of eliminating the kerosene lamp from Africa by 2020, SolarAid’s sales teams work with schools in rural areas of east Africa to promote good quality, affordable lights to families. The benefits are immeasurable: children are able to study in the evening, polluting and dangerous kerosene is avoided, while families save money.

Solar Aid's big focus for the next couple of months is finding the money to enable them to grow at the same rate that the demand for lights is escalating.

For more information on Solar Aid, see here.

This short video shows their solar lamps in action.