Creative director team Tim Vance and Paul Knott join Wieden+Kennedy London after six years at AMV BBDO, where they worked on integrated campaigns across the agency portfolio.

In the past, they have helped to innovate brands including Doritos, Sony PlayStation, Mercedes-Benz, The Economist, Guinness and VW. Their work has been awarded golds at every major award show, with Lions in six different categories at Cannes.

The team, who first met at LBi, have a particular interest in non-traditional channels and branded content. Much of their work to date has exploited the storytelling possibilities offered through new technology.

During their prolific time at AMV BBDO, the team created Thinking Spaces for the Economist, the immersive Tipping Point hunt for Guinness, 'Dip Desperado' for Doritos, and ‘Escape The Map’, a chilling interactive sci-fi thriller for Mercedes.

“We're really excited to be joining Wieden's. It's an agency we've greatly admired for ages. Our industry is in a really interesting place at the moment, so it feels like the perfect time to start the next chapter.” – Tim Vance and Paul Knott

“As a team they are keen to find new ways to create brand love and embrace the ever changing media landscape.  I think they will enjoy the freedom that this place will give them to flex their creative muscles.” – Tony Davidson, Executive Creative Director, Wieden+Kennedy

Fridays are always pretty cheerful days, but today just got even better. The chew-controlled game we created for Stride gum, Gumulon, has won first place in the Internet Advertising Bureau's Creative Showcase Awards for July. 

The Creative Showcase Awards celebrate creativity and innovation in digital advertising in the UK, choosing a winner and two runners up each month.

Kristin Brewe, IAB Director of Marketing & Communications, said: “Wieden+Kennedy’s terrific Gumulon campaign for Stride represents some ‘out of this world’ creative thinking by immersing players in the amazing adventures of Ace. This is a great example of rewarding product engagement through mobile apps and social sharing, something any brand should ‘chew on’ when evaluating how to work well in two of consumers’ favourite engagement channels—mobile and social.” Read more here.

Thanks, IAB!

Oh and if you haven't given Gumulon a spin yet, head on over to the App Store and download it for FREE.