What more could we ask for in our teeny tiny gallery this month than Adam + Gurtekh's Hands On London campaign?

The recent advertising graduates from Sheffield Hallam University create a simple yet thoughtful body of work aimed at encouraging people to donate their old toys to help others less fortunate than themselves.

Recognisable, discarded toys were set up in 'homeless' scenarios around the city with cardboard signs reminding people to donate their unwanted toys to Hands On London so that they could be recycled and loved once again.

Characters were also set up in supermarkets with toy donation boxes.

The kind folk here at Wieden + Kennedy love helping people so we are delighted to have Adam + Gurtekh come in and kindly loan their work to us. We also have a toy donation box in reception so colleagues can donate their unused toys.

If you would also like to make a donation please pop by and do so.

Any more information about Hands On London can be found at:

http://www.handsonlondon.org.uk/en/news/toy-donations-needed-storms-creche

Adam + Gurtekh can be found on their website: 

http://www.adamgurtekh.com/ 

This morning, Metro readers across the UK were greeted by the story of Gumulon, the chew-controlled iOS game we created for Stride gum.  

The Behind The Idea feature was written by our creative technologist and "face to watch" Will Hooke, accompanied by a striking rendering of Gumulon by illustrator Elliott Batten. 

Click on the image to read the piece in full.