Welcome to Optimism

Some fashionable new business

It was a true ​Summer of fun for us getting to know the team at TK Maxx. ​From a store based briefing where we jumped into their buyers' hot seat​s, through to a hotly contested​ final round creative shoot out last month, our new friends at TK Maxx have been a delight to work with.

​All of which is exciting news as we will be seeing a lot more of them now as we take up the reigns as ​their ​lead strategic and creative agency. Our scope will cover all the European countries where TK ​Maxx ​currently retail and we will work with them to launch in new markets as their business develops.

We are incredibly excited about the work we pitched and are already underway to creating the Spring 2016 campaign across Europe. This is how TK broke the exciting need to us.

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And this is how we responded. Spot Paul Colman mortified at the the all agency shot.

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We are all off to find ourselves even ​more big labels for small prices to celebrate over the weekend… 

W+K wins Digital Agency of the Year at the Campaign Big Awards

Wieden+Kennedy London has been named Digital Agency of the Year at the 2015 Campaign Big awards. The Campaign Big awards celebrate the very best of creative advertising in the UK.

Honda The Other Side was awarded Gold in the Automotive category and also picked up Silver for the coveted Paul Arden Award which celebrates pieces of work that use alternative advertising techniques and that don't sit in a particular category.

Three #holidayspam won Silver in the Telecoms and Technology categroy and Finish Dishes also won Silver in the Household Goods category.

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