TK Maxx, the ​fashion and home product ​department store​ ​retailer, has appointed Wieden+Kennedy as its creative and strategic lead agency across Europe.

After a competitive pitch over the Summer, the agency ​is​ delighted to win the business. The pitch team had ​very much immersed themselves in the brand and shopped their way through multiple ​format ​stores and the dot com site.​ All in the name of research, of course. ​

This win​ marks another opportunity for W+K to partner with Mindshare as the media account remains unaffected.

Deborah Dolce, the group brand and marketing director at TJX Europe, which owns TK Maxx, said: “Wieden+Kennedy’s strategic thinking and bold, creative work are outstanding and we look forward to this new partnership.”

The Shots awards took place last night at The Brewery at the Barbican. There are some rather sore heads today as we celebrated winning Agency of the Year.

Judging by the shortlist, the competition was tough but we managed to pick up eight awards in total. #proud 

Lurpak Freestyle won Silver for Best Use of Music. Honda The Other Side picked up three Silvers for Sound Design, Branded Content and Online Film of the Year and a Gold for Digitial Campaign of the Year. 

Our Honda Ignition spot won Gold for Best Use of Sound Design and Finish Dishes picked up Silver for Television Commercial of the Year. 

Congratulations to all our teams and clients who produced this great work. 

Here are a few photos from the evening.