Welcome to Optimism

Animal buzz

Our WWF #EndangeredEmoji campaign picked up two awards last night at The Drum Social Buzz awards. 

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Introduction

EndangeredEmoji is a first of a kind Twitter-based fundraising campaign launched by WWF. Its objective is to help raise awareness of and protect endangered species around the world. There were some strong contenders for the Best Use Of Twitter and the Best Charity/Not-for-profit Strategy categories but we were honoured to win both for WWF.

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Here is one of the awards being safely transported home.

View the full list of winners here.

The Craft Comes First

Another fabulous haul for W+K London at the British Arrows Craft awards last night. 
 
Congratulations to everyone involved with our work for Honda, Finish, Lurpak, Three and Arla. 
 
3 GOLDS for Honda 'The Other Side' for best achievement in production, best colourist and best sound design 
 
1 GOLD for Finish 'Dishes' for best production design 
 
1 GOLD for Lurpak 'Freestyle' for best original music 
 
1 GOLD for Three 'Make It Right' for best live action VFX
 
1 SILVER for Arla SKyr 'The Messenger' for best production design 
 
Full list of all the award winners can be celebrated here
 
And full coverage of some of our winners can be laughed at here
 
 
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