Birthday cake-streaked plates. Gooey comfort food residue. From ageing to breakups, life is defined by landmark events and the dirty dishes they create.

Wieden+Kennedy London’s latest campaign for Finish — “Powerball Versus Life” — sees life’s biggest moments and the dishwashing challenges that accompany them tackled by the Finish Powerball. The new set of TVCs follow 2015’s award-winning “Dishes” and “Glasses” campaigns, which earned a Cannes Silver Lion accolade and recognition by the British Arrows.

“Powerball Versus Life” views life’s milestones through Finish’s charmingly dish-obsessed lens, focusing on key moments that the Finish Powerball must take on life’s many turmoils and messy moments. “Ageing” is defined by tough, sticky, cake-streaked plates, while “Heartbreak” leads to dishes covered in mac ‘n’ cheese, ice cream, and other comfort foods. Told from a dishwashing point-of-view, each new TVC proves that the Powerball is well-equipped to deal with celebratory and trying moments alike.

According to Wieden+Kennedy Creative Directors Carlos Alija and Laura Sampedro, “Many books, songs and films have attempted to explain human nature and the meaning of life. Finish believe what defines human existence and what men and women came to this world for is making tons of gooey, sticky, dirty dishes. While someone writes a poem or an opera about this, who better than the leading dishwasher brand to reveal this inexorable truth?”

Finish Marketing Director Helen Powell is equally enthused about the debut of “Ageing” and “Heartbreak,” saying, “We are very excited about the new 2016 comms, which are centred around Finish Powerball – our unique point of difference. With “Ageing” and “Heartbreak,” we continue on our journey to re-engage consumers with the dishwashing category.”

“Our communication campaigns last year marked a big departure for the brand and the category, based on the simple human truth that life creates dirty dishes. In 2016, we will continue to tap into this insight, this time with the ‘Powerball vs. Life’ campaign. Finish led the way in 2015; now it’s time to move the category forward once more with this new initiative.”

The 2016 British Arrows saw W+K London pick up Gold and Silver accolades for the Finish ‘Dishes’ campaign, while W+K’s own Tony Davidson and Kim Papworth were honoured with the Chairman’s Award at the ceremony.

The Finish Gold win was in the ‘Household Soaps, Detergents and Toiletries’ category, while the Silver win was in the ‘Best Over 30 and Up to 60 Second TV Commercial’ category.

Meanwhile, the Chairman’s Awards recognised Davidson and Papworth for their contributions to the advertising industry over the course of their careers. Accompanied by a reel which highlighted some of their most memorable work, the nod paid homage to the men and the brilliant ads they’ve produced.

For the full list of winners from the 2016 British Arrows ceremony, click here.