When Campaign Annual magazine arrives at our office door around this time of the year, it makes us look back at all the hard work we did in the past 12 months and it also makes us realise that another year is ending, again.

Yesterday morning, we were delighted to find our name in the annual 2016, not only once but multiple times!

First of all, they named W+K runner up network of the year! Also, W+K London was a runner-up agency of the year. Campaign wrote “This year was another 12 months of strong work from Wieden+Kennedy London. Its “Ridiculous possibilities” campaign for 2015 win TK Maxx gave the brand a much-needed refresh and helped UK profits rise 11%. There was also more standout creative work for Three, Lurpak, Nike and Finish.” Nice. We are absolutely delighted and honoured.

They also ranked our Finish Powerball vs Life campaign #4 TV ad of the year!

Our ECD duo Tony and Iain ranked #4 CD’s of the year

And our MD Neil was #3 ad suit of the year (woohoo)

It’s been a busy and thrilling year for W+K London and we are already looking forward to releasing our new work…is it too soon to start wondering where we rank in 2017?

What makes a perfect Christmas family sing-song? Silent Night? Jingle Bells? Or an a cappella version of a cult movie theme tune?  Our latest Christmas campaign for Tk Maxx is encouraging shoppers to shake up the festive season.

This quirky take on the traditional festive sing-along is at the heart of the new TV spot, but with an unexpected twist to show that the season is best when it’s more surprising – especially when it comes to gifting.

The TVC showcases a smartly dressed family gathered around a piano in their beautifully decorated home, ready to break into a traditional Christmas sing-song…or so you may think. Grandma provides the starting cue by gargling a cup of tea before the family breaks into an unexpected a cappella rendition of the instrumental Misirlou – best known as the theme tune to cult ‘90s film, Pulp Fiction.

With stylised choreography, some well-timed musical howls from the family dog and even the baby joining in, the spot embodies TK Maxx’s belief that Christmas is best when it’s more surprising.

The film airs online and on television, and will be screened across the UK, Ireland, Germany and Poland. It’s part of a fully integrated through-the-line campaign including print, digital, social, mobile, PR and experiential.