Welcome to Optimism

Future London Academy gets the F1 treatment

This week we welcomed the Future London Academy into the agency as part of the Future of Branding Week.

Delegates from as far and wide as Chile, Saudi Arabia and Switzerland visited our Hanbury Street office to find out more about our huge Formula 1 branding project. ECD Tony Davidson and Project Director Trisha Comerford gave a detailed insight into the on-going project – from branding to backlash and filters to films.

To get a taste of the talk, check out the case study below.

Meet the next leaders of British creativity…

For a special Cannes celebration issue, Campaign shone a spotlight on “the next leaders of British commercial creativity who are making culture”.

The feature included a selection of upstarts from across the industry, nominated by Campaign writers and creative leaders. W+K London’s Tom Bender and Tom Corcoran made the cut for their work on Nike’s Nothing Beats a Londoner, nominated by BBH’s Ian Heartfield and Anthony Austin.

Check out Tom and Tom’s top-drawer catalogue poses below.

Tom Corcoran left, Tom Bender top right

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