Welcome to Optimism

Open Source Agency

Here at W+K London, we like to think of ourselves as fairly open and transparent.  Through this blog, we sometimes pull back the curtain to reveal the little old man pretending to be the Wizard of Oz.

But Agency.com are taking the concept of openness to the next level with their pitch for subway.  They’ve been heavily criticised in the comments, but at least they’ve tried to do something different.  What do you think?

lunch

18072006310

We’re not much for power lunching at wieden + kennedy. You’re unlikely to spot us at old school industry hangouts like the Ivy or the the Wolsely. (Maybe this is why we’re sometimes described as ‘low profile’.) We tend to have a quick break at lunch with the objective of getting home at a reasonable time. (Well, reasonable-ish.) But we do eat. And sometimes we even eat out. Lunch today at the excellent Canteen in Spitalfields Market (had the cod and chips) with our new contact from Marketing magazine, the lovely Mel Godsell. I threatened to put her on the blog, so here she is. (Above.) Citizen journalism strikes back!

Loading