People with too much time and too few interests have been creating home-made spoofs of our ads and posting them on YouTube. Here’s a pretty dreadful recreation of our Honda Impossible Dream spot, using an action man and toy cars:

And on this one, for some reason, someone has done a completely new soundtrack to the visuals for our Honda Cog commercial. Which is bizarre, bacause part of the hypnotic allure of the original derives from how quiet it is.

Anyway, it’s flattering and fascinating that people bother to do it at all.

No, not a cheese roll. According to Stefano Hatfield in the Independent today, ‘It is no surprise that in the past week both Lurpak and The Guardian have appointed (W+K) to their lucrative accounts – in both cases after highly competitive pitches…It’s only natural that other clients would want a little piece of the agency behind the biggest brand transformation of recent years.’ (Honda.) Full story is here. Nice to get some positive press.

‘Both new clients appear to be pregnant with creative potential’, he goes on to say. So we’ll just have to wait and see exactly what we give birth to.