open source shool report
Every year, trade paper Campaign magazine does a ‘school report’ on the performance of the main ad agencies. In this report they assess each agency’s performance in terms of things like quality of creative output, new business wins, loss of clients, innovations and key hirings. In addition to the assessment made by their journalsists, they ask each agency to rate its own performance.
"In no more than 50 words, how would you sum up your agency’s performance this year? In this very short word count, please try and offer some insight and analysis where possible and cover major highs/lows. At the end please indicate what mark you would give the agency out of a maximum of nine."
I thought it might be interesting to ask regular readers of the this blog, including some of our clients and competitors no doubt, how they think we should rate our performance, or how they themselves would rate Wieden + Kennedy London’s efforts in 2006. In 50 words, or less. Let us know what you think.
