Thanks to Scamp for drawing my attention to a list in The Guardian of the top ten virals of 2008.

Immodesty compels me to report here that four out of the top ten were created by Wieden + Kennedy.

They are:
Number 3 – Kobe jumps Aston:

Number 4 – EA Extreme Street Football.

Number 6 – EA Tiger Woods walks on water.

Number 9 – Nike 'Fate' Leave Nothing.

Sorry, but this is one of W2O's rare bitchy posts.
It could just be me but this poster seems so badly punctuated as to be almost incomprehensible.
What is a 'lightning Jack'?
And who is 'Trembled Scary Mary'?
Surely this should have been written:
"Save me from the lightning, Jack," trembled Scary Mary as she cuddled in tight.
See, now the language is clear, it's just the idea that is apparently willfully obscure.