Good old-fashioned tube-cards with the brilliantly counter-intuitive selling point that you will not get great service at Dixons. (But we infer that you do get a good deal.) Easy to identify, from the use of distinctive colours and fonts, exactly which famous London department stores Dixons is having a pop at.

Nice end-line too: "Dixons.co.uk. The last place you want to go."

Nice one, M&C Saatchi and congrats to the client for doing some brave work in a sector not generally known for such a thing.

Our chums at Dye Holloway Murray splashed out on a double page spread in Campaign today. It says:

"Dye Holloway Murray more centrally located than Wieden's

"We love the East End, it's really cool. But if you're a client who can't be arsed to schlep all that way, give Jorian a call to arrange for tea and a chat at our offices just behind Carnaby Street."

Well, it's very flattering to be referenced like this. And it's true; their offices are near Carnaby Street. Look:

While ours are over in Spitalfields, here:

3.8 miles away, apparently:

Now, those 3.8 miles aren't going to make much of a difference to most clients these days. If I think about ours, Nokia are in Helsinki, Honda are in Slough, Arla Foods are in Leeds, Nestea are in Zurich, The Guardian are over our way in Kings Cross and Visit Wales are in, er, Wales. Are there any clients actually left worth having in central London?
Er, hang on, yes. There's Nike. So, this must be a blatant bid by DHM to nick our Nike business. Damn them and their evil plotting!