W+K London

December 9, 2010

Wieden + Kennedy is Campaign’s network of the year 2010

News

Wieden + Kennedy is Campaign magazine's network of the year 2010.

They say W+K ‘touched a global popular culture nerve in 2010 like no other. Wieden + Kennedy, the one time quirky alternative to the big shops, made its clients Nike and Old Spice the world’s most viral brands this year. The micro-network demonstrated true creative excellence and left bigger, older rivals in the shade.’

In other W+K-related news from Campaign, Nike ‘Write the Future’ was named campaign of the year.

“Only one brand won this year’s FIFA World Cup and that was Nike. This was thanks to a three minute film that mixed fantasy with football to such a degree that it became a global phenomenon and trounced rivals such as adidas in terms of positioning.”

Nike also got best poster of the year and 2^nd best TV ad of the year. One of our Honda press ads was named best regional press ad of the year and Nike Grid got number 6 in the ‘best poster’ charts while Lurpak ‘Pride’ was number 9. Nike Grid was also number 3 in best digital campaigns. Old Spice and Nike were numbers 1 and 2 in top 10 virals.

Great results. Big congratulations to all!

December 8, 2010

W+K – Shoot Magazine’s Agency Of The Year 2010

News

Shoot Magazine, the leading publication for commercial and entertainment production, has announced that Wieden + Kennedy Portland has been selected as its 2010 Advertising Agency of the Year.

They say: SHOOT selected its agency of the year based on which ad shop made the biggest positive impact in '10 in terms of brand building, creative, and successfully weaving its clients into the social fabric of mainstream and pop culture. In an evolving creative marketplace where advertising and entertainment have come together, W+K stood out in 2010, winning a coveted entertainment industry award, the primetime commercial Emmy, for the second straight year–this time for Old Spice's “The Man Your Man Could Smell Like.” The spot proved to be a branding phenomenon, paving the way for a social media campaign that made the Old Spice brand hip and contemporary, a far cry from your father and grandfather's Old Spice. More importantly this reshaping of the brand translated into impressive sales gains.

Meanwhile W+K returned to its Nike roots with athlete-led brand work, including “The Human Chain,” another Emmy nominee, and the recent LeBron James tour de force “Rise,” which tackled the superstar's eroding popularity in some people's minds as he asks us “What should I do?” “Rise” became the #1 most viewed online sports video during the week of a campaign launch, generating some 2.6 million views on Youtube.

Even work that wasn't favourably received across the board garnered pop culture attention–namely “Earl and Tiger,” the first spot in which Tiger Woods appeared following his public fall from grace. With narration from Tiger's late father, the video was seen on newscasts and TV shows as well as online around the world, reaching some 200 million people globally in one week.

Breakthrough social media work for ESPN, Winter Olympics fare for Procter & Gamble, redefining campaigns for Target, and an inspiring Levi's Ready To Workwear campaign tied to one town's resurrection after the country's economic downturn were among the highlights of W+K's 2010 portfolio.