Every year Fast Company magazine publishes a list of what they believe to be the most innovative companies in the world. This year W+K is on the list, in with a bullet at number 25.

Every year Fast Company magazine publishes a list of what they believe to be the most innovative companies in the world. This year W+K is on the list at number 25.

They say:

The 50 companies on our 2011 list have chosen a unique path. Today's business landscape is littered with heritage companies whose CEOs battle their industry's broken model with inertia, layoffs, lawsuits — anything that squeezes pennies and delays the inevitable. How many of these companies will be dominant in 2025? Few.

That world will be ruled by the kinds of companies on this list. They're nondogmatic, willing to scrap conventional ideas. (A mere 30-second TV ad? Let's do 200 online videos in two days, say the creatives at Wieden+Kennedy.)

It's a real honour to be included to be on this list, which mentions no other ad agencies and includes the likes of Apple, Google, Nike, ESPN and Amazon.

Creative team Scott Vitrone and Ian Reichenthal are set to join our W+K New York leadership team as executive creative directors. They will work alongside managing director Neal Arthur.
 
“We’ve been after these two geniuses for nearly a month,” said co-founder and global executive creative director Dan Wieden. “Their talent is unquestionable, as is their leadership ability and knack to make the best creatives even better. All they need is a bit of freedom to do their thing. We’ve got plenty of that.”
 
The duo began their partnership at Wieden + Kennedy in 1999, working on Nike.
 
W+K NY began a search for creative leadership successors following the exit of executive creative directors Kevin Proudfoot and Jerome Austria last month.
 
“We set out to find leaders who have great chemistry between them, an outstanding body of work, and, as importantly, the ability to grow talent and inspire creativity within this office,” commented Arthur.
 
“Scott and Ian are an amazing addition to the team. They’re two of the nicest, smartest, most talented guys I’ve met. I can’t wait to see what happens when they start collaborating with the interactive talent at W+K,” added global executive interactive creative director Iain Tait. “Together we’re continuing to search for an interactive creative director to be a part of the evolved creative leadership of the New York office.”
 
W+K NY works with a growing roster of clients including ESPN, Delta Air Lines, Nike, Nokia, Jordan Brand, and ABC Television Networks.
 
Vitrone and Reichenthal come back to W+K from Y&R, New York, where they have led the office’s creative resurgence as co-chief creative officers since 2008. Under their leadership, Y&R NY was the #1 agency in the U.S., and #2 worldwide at the Cannes International Advertising Festival in 2010, and was subsequently named on Creativity’s “Agency of the Year A-List” for Most Improved Agency.
 
Previous to joining Y&R in 2008, Vitrone and Reichenthal were group creative directors at TBWA/Chiat/Day, NY, where they worked on Mars brands including Skittles, Starburst, Combos and Snickers. In 2007, Scott and Ian were honored by Creativity magazine as themost awarded creative team in the world, and Mars was named Client of the Year at the One Show.
 
Vitrone commented, “When we accepted the job, Dan said, ‘Welcome home.’ And that’s exactly how we feel, too. To come back to W+K, 11 years after meeting there and first working together, is really special for us.”