You get some strange ads in American in-flight magazines. It sometimes seems as if they are filled with ads for nothing but cosmetic dentistry and elite executive dating services for busy professionals.

But the ad above introduces a whole new concept: ‘performance bed sheets’. Yes, with ‘sleep-fit technology’ it is now possible to become an athlete without all that training and exercise, but purely by sleeping. Why go to the gym when you can just go to bed?

It may just be me, but there’s also a distracting message conveyed by the association of the words ‘sleep’ and ‘pro’. Easy to misread that headline as ‘Sleep with a pro’. Not helped by images of pillow-hugging men captioned as ‘wide receiver’.

By Crom's balls! I always find the juxtaposition of decaying human remains and hot dog sausages to be a moutwatering combination and this ad is a fine example of it.

Meanwhile, remember Conan's new business strategy. The best thing in life is "To crush your enemies, to see them driven before you, and to hear the lamentations of their women."