Welcome to Optimism

Wieden + Kennedy named Digital Agency of the Year 2011

Blades sharp

Last night was the Marketing Week Blades Awards ceremony. It was a bit of a big night for Wieden + Kennedy. We were most awarded agency of the night, ending up with more Blades than Gillette, in multiple categories for Old Spice, Honda, Nike and Lurpak. You can see full results here (advertising) and here (digital).

Blades 2

Overall, we were named Digital Agency of The Year. And Ben T tried quite hard to embarrass host Keith Lemon. (AKA 'the bloke off Bo Selecta'.)

Lemon

 

One (cardboard) man stuck on a sunlounger. On the telly.

We've blogged about the shoot.

And now we want to share the work we've proudly produced.

6 beautifully shot 10” TVCs – teasers to this September’s big trip when Piers and Emma finally set off to Wales.

We didn’t want to reveal too much about the itinerary.

Or give Piers a sneak peak at the wonderful Wales he’ll experience.

So rather than take him with us on the shoot in August, we toured the country with a cardboard cut-out of Mr Bramhall instead. As you do.

You may have spotted him in our reception (thanks to whoever put a hat on him by the way).

He was recognised by an old school friend ‘on location’ at the Green Man festival.

And now he’s hitting TV screens across the UK.

Cardboard Piers is currently musing art, mountaineering, eating cheese and chutney, bobbing in an infinity pool, rambling and crowd-surfing.

The six 10” ads are peppering commercial breaks from Jeremy Kyle through to Corrie for the next 10 days.

And they are on video on demand, and YouTube, and Facebook, and twitter. And now on our blog, too.

Big shout to BigBalls Films who created the content and Zipline Creative who facillitated it all.

Watch and enjoy. And follow Piers and Emma's trip on Facebook etc.

 

 

 

 

 

 

 

Loading