There's a special APG (Account Planning Group) Awards supplement with this week's Campaign magazine. We have garnered a few nominations. You can see above what the judges have to say about our papers on Nike Grid ("lots of clever details about how game design, comminity management and real-time advertising  all came together to bring unprecedented levels of engagement") Cravendale 'Cats with Thumbs' ("a clear and inspiring lesson for us all on how a thorough investigation of the context for an idea will not only smooth its path but speed it along its way like a hot knife through butter") and our own Off/On initiative ("great thinking, wonderfully delivered"). We also picked up nominations for some of the special awards. See below.

W+K triumphed at the pitch Awards – The Blades 2011 last night. The agency was named ‘Digital Agency Of The Year’ and also won in several other categories – across both the Digital and Advertising media.  Other awards include:

Advertising:
Consumer Goods / FMCG – Old Spice – The Man Your Man Could Smell Like
Outdoor – Lurpak – A Kitchen Odyssey
Digital – Old Spice – The Man Your Man Could Smell Like
TV – Old Spice – The Man Your Man Could Smell Like

Digital:
Consumer Goods / FMCG – Old Spice – The Man Your Man Could Smell Like
Transport / Automotive – Honda – This Unpredictable Life
Sport / Travel / Leisure – Nike –Nike GRID
TV / Viral – Old Spice – The Man Your Man Could Smell Like
Social Media – Old Spice – The Man Your Man Could Smell Like
Client of the Year – Ian Armstrong, Head of European Marketing, Honda
Agency of the Year – Wieden + Kennedy

The Blades 2011 – supported by Creative Review, designweek.co.uk, nma.co.uk and Marketing Week – invites strategic agencies to showcase their talents.
It is still the only awards scheme to be judged by clients, focusing solely on the creative execution of campaigns.  The judging panel has looked through hundreds of entries to extract the most memorable creative campaigns, appraising how brilliant ideas – without always being part of that ‘big idea’ can achieve brand buzz and brand vitality.