W+K London has been given several awards at the 2011 Account Planning Awards.
The agency had three papers shortlisted (less than 10% of submitted papers are shortlisted for a prize) which were awarded as follows:
Cravendale – ‘Cats With Thumbs’ – Bronze
Nike – GRID – Silver
OFF-ON – Gold
In addition to the prestigious Gold award, the author of the Off-On paper, Sophie Dollar, was also given a special prize for ‘best real-time planning’.
The APG is a not-for-profit organisation run for and by its members and is the authority in advertising and communications strategy. Founded in London in 1979, the APG is the foremost and longest-established organisation representing the interests of account planners and other communications strategists. They have 900 members worldwide.
They say: ‘we believe in the importance of excellent advertising and communications strategy. We believe planners are at the heart of creative businesses, so are more likely than anyone else to produce strategies that are creatively inspiring’.