W+K founder Dan Wieden's acceptance speech at the Cannes Festival last week for his award of The Lion Of St. Mark, for outstanding contribution to creativity in communications.

Dan and John Hegarty of BBH spoke on stage at Cannes and the organisers grabbed them quickly after their session for a chat about how the industry has changed since they started their agencies, conicidentally both in the same week, thirty years ago.

Wieden + Kennedy was named Agency of the Year and Independent Agency of the Year at the 2012 Cannes International Festival of Creativity. W+K was also runner-up Direct Agency of the Year.

Full listing of W+K awards at Cannes this year, by office, follows below:

LONDON
FILM

• Lurpak Rainbow – Savory Foods,  BRONZE

FILM CRAFT

• Lurpak Rainbow – Editing, GOLD
• Lurpak Rainbow – Sound Design, GOLD
• Nokia Gulp – Animation, BRONZE

CYBER

• Kaiser Chiefs – Viral Advertising, SILVER
• Kaiser Chiefs – Websites and Microsites, SILVER
• Honda Experiment Game – Other Interactive Solutions / Games, BRONZE

PRESS

• Honda Cars Lightbulb – Cars, SILVER
• Honda Cars Fish  – Cars, SILVER
• Honda Cars Sweetcorn – Cars, SILVER

PORTLAND

• Agency of the year
• Independent agency of the year
• Runner-up direct agency of the year

BRANDED CONTENT & ENTERTAINMENT

• Coke Polar Bowl – Best Use or Integration of Digital Media, BRONZE

FILM

• P&G Best Job – Corporate Image, GOLD
• Chrysler Halftime America – Corporate Image, SILVER
• Old Spice Motorcycle (PDX + Sao Paulo) – Cosmetics Beauty,  BRONZE
• Nike I Would Run to You – Clothing, Footwear & Accessories, BRONZE
• P&G What I See – Corporate Image, BRONZE
• Old Spice Bounce – Viral Film, BRONZE
• Coca-Cola Polar Bowl – Interactive Film, BRONZE

FILM CRAFT

• P&G Best Job – Best Production Value, GOLD
• P&G Best Job – Art Direction, SILVER
• P&G Best Job – Direction, SILVER
• P&G Best Job – Cinematography, SILVER
• Levi's Legacy (Joint Editorial) – Editing, BRONZE
• Nike I Would Run To You – Best Use of Music, BRONZE

CYBER

• Old Spice Devastating Explosions – Cosmetics, Beauty & Toiletries, BRONZE
• Old Spice MANta Claus – Best Digitally Led Integrated Campaigns, BRONZE
• Old Spice Mano a Mano en el Bano – Best Digitally Led Integrated Campaigns,  BRONZE
• Old Spice Devastating Explosions – Best Video, BRONZE

DIRECT

• Coca-Cola Polar Bowl – Fast Moving Consumer Goods, GOLD
• Nike Back 4 the Future – Digital Response Websites, BRONZE
• Coca-Cola Polar Bowl – Social Media & Viral Marketing, BRONZE

RADIO

• Old Spice Look – Cosmetics Beauty, GOLD
• Old Spice Heart Tokens – Cosmetics Beauty, SILVER
• Old Spice Windows Down, Moods Up – Cosmetics Beauty, SILVER

PRESS

• Old Spice Action Hero – Cosmetics Beauty, SILVER
• Old Spice Rocker – Cosmetics Beauty, SILVER
• CREATIVE EFFECTIVENESS
• Chrysler Born of Fire,  EFFECTIVE
• Old Spice Response Campaign, SHORTLIST

MEDIA

• Coca-Cola Polar Bowl – Best Use of Screens, SILVER
• Old Spice Mano a Mano en el Bano – Best Use of Integrated Media, SHORTLIST

TITANIUM

• Old Spice Mano a Mano en el Bano, SILVER
• Coca-Cola Polar Bowl, SHORTLIST

NEW YORK
BRANDED CONTENT & ENTERTAINMENT

• Jordan The Explosive Game – Best Use or Integration of Experiential Events, BRONZE

FILM

• ESPN Shake On It  – Publications & Media, SILVER
• Jordan Love the Game  – Corporate Image, BRONZE
• ESPN The Name – Publications & Media, BRONZE

FILM CRAFT

• ESPN The Name – Script, BRONZE

OUTDOOR

• Jordan Melo Event – Digital Outdoor, SHORTLIST

AMSTERDAM

FILM

• Heineken Legendary Making of the Date (Amsterdam) – Short Format Internet Film, SILVER