On the 18th September D&AD celebrated 50 years of world leading design and communication.

They scoured their records and discovered the top ranked agencies, studios and people of the first 50 years of D&AD

Top 10 Most Awarded Agencies.
W+K Portland positioned 10th and London 9th as the most Awarded Advertising agency in D&AD history. Also, Honda placed 7th and Nike 3rd in the Top 10 Most Awarded Brands category.

We also picked up two yellow pencils for Kaiser Chiefs Bespoke Album Creation Experience in the Integrated & Earned Media / Integrated Category, and Digital Advertising / Digital Solutions & Use of Social Media category.

Dan Wieden won this year’s Presidents award. Chosen and presented by Rosie Arnold (D&AD President for 2012) this is an award given to persons who have made an outstanding contribution to creativity.

To view all the winners of the night please click through to the D&AD website.

I noticed in last week's Campaign magazine that Jeremy Bullmore neatly summarises the 'micro-network' proposition. Since this is the model represented by us at W+K, I thought I would take the liberty of reproducing his remarks here for the benefit of anyone wondering the same thing as his correspondent.

Q: Can a micro-network of half-a-dozen offices really handle a
global account, Jeremy? And, if so, why am I as a client paying for an
agency with more than 150 offices?

A: I hadn't realised that agencies these days based their fees on the
number of offices they have around the world. Since the very beginning,
agency remuneration systems have been bizarre, so I can quite see the
attraction of an office-based tariff. At least you can count offices,
which is more than you can say for value delivered. But I do wonder if
you've got this entirely right?

If your global account is a single brand account, which primarily
requires a single, strong, brand-defining presentation rather than a lot
of local-nuance translations, adaptations, modifications and
exceptions; and if your brand share and competition are more or less the
same in all your markets; then I can see no reason why you shouldn't be
just as well-served by a micro-network – or even a single unit, come to
that. Your own people on the ground, if you have them, should be able
to look after everything else.

And if you go from an agency with 150 offices to an agency with just one, it presumably should be quite amazingly cheap?

While I would hesitate to describe Wieden + Kennedy as 'amazingly cheap', I can confirm that there are economies of scale available for clients who don't need or want an agency to service their outposts on a market-by-market basis, and we do this succesfully for clients including Nike, Coca-Cola, Levi's and Lurpak. And there is an additional benefit, which delivers further value for money: it's easier to maintain a consistently high standard of quality of work in a micro-network than it is when spread across 150 offices.

OK, sales pitch over. Back to what you probably came here for: more cute pictures of cats pushing trolleys...