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‘Hands’ wins at One Show Auto Awards

The 2-minute Honda 'Hands' film created by W+K London with Nexus directors Smith & Foulkes has been named 'Best TV Commercial' of 2013 at The One Show's Automotive Advertising of the Year Awards.

The awards are held each year at the annual North American International Auto Show in Detroit and judged by a panel of advertising creatives and automotive journalists. W+K London winners in previous years include Honda 'Grr' and 'Cog'. 

Honda ‘Hands’ named Best TV Commercial at The One Show Automotive Awards

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This time each year, the auto industry descends on Motown to see what's new in the four-wheeled world at the North American International Auto Show.

During the event, The One Club's One Show Automobile Advertising of The Year Awards celebrate the industry's best creative work of the past year, judged by a panel of ad creatives and automotive journalists. We're delighted that our Honda 'Hands' film was amongst last night's winners, taking home the award for 2013's 'Best TV Commercial'. Thanks, Detroit!

Here's the 2-minute film again, described by Adweek as a "simple yet delightful film that used some eye-popping sleight of hand to showcase the automaker's innovations over the last 65 years."

 

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