The annual British Arrows awards ceremony took place on 26th March in London, with W+K ECD Kim Papworth, Chairman of the Jury, accompanying host Jack Whitehall on stage to present the awards.

W+K London picked up a total of seven arrows, four of which went to Honda 'Hands'. Hands picked up gold for ‘Vehicles and Automotive Products’ and 'Best over 90” Cinema Commercial’, as well as two silver arrows for 'Best over 90″ TV Commercial using Paid-for Media’ and ‘Best over 90” Web-Based Film’.

Three's 'The Pony' received two silver arrows for 'Telecommunications Services (Networks) and Products’ and ‘Best 30” – 60” TV Commercial’, and Lurpak 'Weave Your Magic' was awarded a silver in the ‘International’ category.

Last night the British Arrows took place under the star-studded ceiling of Battersea Evolution. Our ECD Kim Papworth, Chairman of the Jury, accompanied the host Jack Whitehall on stage to present the awards.

Given this year’s outstanding shortlist, stakes were high, but our work picked up seven arrows, four of which went to Honda Hands (recently named as one of TED’s ‘Ads Worth Spreading'). Hands picked up gold for ‘Vehicles and Automotive Products’ and 'Best over 90” Cinema Commercial’, as well as two silver arrows for 'Best over 90" TV Commercial using Paid-for Media’ and ‘Best over 90” Web-Based Film’. 

Three's The Pony received two silver arrows for 'Telecommunications Services (Networks) and Products’ and ‘Best 30” – 60” TV Commercial’, and Lurpak Weave Your Magic was awarded a silver in the ‘International’ category.

Here are a few photos of the evening.