Welcome to Optimism

well worth following

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Nice mention of our Twitter account (@w2optimism) over on Creative Review today. Writer Paul Domenet, ECD of Johnny Fearless, gives agencies a Twitter primer based on the rather brilliant idea that Oscar Wilde would have been a prolific – and successful – tweeter. He even mentions us in his list of favourites:

Wieden and Kennedy London @W2Optimism: While issuing a pretentious Twitter handle alert on this one, its mix of agency news, great work from around the world and amusing events in Shoreditch is well worth following. Sample tweet: “Just had an all-staffer asking people to stop steaming broccoli in the office. Weird new low.”

Ah yes. The broccoli. If that all-staffer didn't succeed, this certainly will. Cheers, Paul! 

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