W+K London

July 22, 2014

Fresh Talent in the Office

News

Over the past couple of weeks, the average age of the W+K office has dropped sharply, due to a series of educational visits from various corners of the world.

We hosted students from the Universities Oklahoma and Delaware and West Herts College, Watford, who stopped by to check out our offices and get a feel for the ins and outs of adland, thanks to presentations by creative Jason & Joris and Mark & Paddy.

To top it all off, our ECDs Tony and Kim gave a talk for the D&AD New Blood festival, allowing soon-to-be ad grads to lap up a little of what life is like here at W+K.

Students from West Herts with our Vikki and our Guy.

We were delighted to receive a rave review from the University of Watford, who wrote on their ad course blog:

“There were lots of treats at the agency on Friday. Guy Featherstone, self-confessed skate boarding sneaker head and soon to be Head of Design at W&K Portland, treated us all to a talk about his design philosophies. Amazing stuff it was too. Vikki Kottler treated us all to breakfast. […] As always, the W+K experience was truly different, immensely inspiring and hugely enjoyable."

Aw, shucks. The pleasure was ours!

July 18, 2014

Cut + Run’s The Quarterly: Lurpak Edition

News

Last night, on the eve of the hottest day so far this year, agency and production house friends of Cut + Run escaped the heat amidst cold fans and delicious pineapple cocktails for the July edition of The Quarterly, an event that brings together and celebrates the talent in the creative industries.

On the agenda this month was our very own work for – and relationship with – Lurpak, which has been recognised in high places recently. In a talk and Q&A hosted by Toby Abbott, MD of Cut + Run, and Jason Stone of David Reviews, Client Christian, AD Katja, and CD Sam, supported by Planning Director Theo, tapped into a Star Trek analogy to explain the creative process behind their latest campaign for Lurpak Cook's Range, Adventure Awaits. From JFK speeches to Ratatouille quotes, their presentation provided a fascinating insight into the client-agency relationship, creative risk-taking, working with Director Dougal Wilson, and what makes the Lurpak brand it is today.

A few of our favourite learnings from the team include:

_Put aside received knowledge to seek out alien wisdom.

_Logic can only get you so far – instict makes the difference between what's right and what's brilliant.

_Artifice is the enemy, authenticity pulls the viewer in.

_If it doesn't scare us, we're doing it wrong.

We'd like to warmly thank Toby and the Cut + Run team for their generous hosting, Jason for his perceptive Q&A session, and our wonderful Lurpak client, Christian for coming down to London for the talk.

Oh, and the caterers, for those delicious little glasses of Lurpak ice cream on offer around during the evening.

For more photos of the event, check out Cut + Run's Facebook page.