Welcome to Optimism

Last night, in Detroit

Detroit was the place to be last night – more specifically, the Detroit Auto Show, at which the One Club's Automobile Advertising of the Year Awards were presented. 

For the second year in a row, our work for Honda managed to wrangle a top prize. Following in the tracks of 'Hands' winning TV Ad of the Year in 2014, 'The Other Side' the Interactive Automobile Ad of the Year for 2015, as selected by a judging panel of 50 creatives and journalists from around the world.

It's a shame we couldn't pick up the award in person, but we're crossing our fingers for the chance to pick up some metal in slightly more tropical locations later in the year.

Main-copy

While you were celebrating

While most of us managed to take a well-earned break over the Christmas and New Year period, some of our press friends kept the fires burning, reflecting on the year that was. 

Just in case you missed them, here are a few pieces of news that popped up about stuff we did in 2014:

Avi Dan at Forbes named Wieden+Kennedy as one of the 14 most influential agencies, lauding it for setting the bar high as "arguably the most consistently inspired […] of the last 35 years". 

Screen Shot 2015-01-07 at 15.10.02

Creative Directors Scott Dungate and Graeme Douglas were named in Fast Co Create's 18 People who made the world more creative in 2014, along with ex-W+K creatives Tim Vance and Paul Knott, for creating Honda's The Other Side.

Screen Shot 2015-01-07 at 15.17.32

The W+K network was in the top spot in Google's YouTube Creative Agency Standings for 2014, with 11 appearances in their most-watched video leaderboards, including W+K London films for Tesco and Nike.

Screen Shot 2015-01-08 at 09.24.59

Three's Sing It Kitty came 6th in the leaderboard, in good company alongside W+K Portland's Nike campaigns Winner Stays at #3 and The Last Game at #4. Digiday also named The Last Game as of their top 4 campaigns of 2014, next to another Portland campaign for P&G, Thank You Mom.

Screen Shot 2015-01-07 at 15.20.58

The Other Side was included in Creative Criminals' top 10 ads of 2014, as was Portland's The Last Game for Nike.

Screen Shot 2015-01-07 at 15.39.37

Mashable included The Other Side and Lurpak Cook's Range in their list of 8 best ads you didn't see this year.

Screen Shot 2015-01-07 at 15.23.14

Another of our campaigns for Lurpak, the Cannes Lions Creative Effectiveness award-winnning Weave Your Magic, was named as Warc's third most-read case study.

Screen Shot 2015-01-07 at 15.25.20

The Drum named a few of our campaigns in their Top 20 Ads of 2014, including Honda The Other Side, Lurpak Cook's Range, and Three Singing Dictionary.

Screen Shot 2015-01-07 at 15.35.00

Not a bad way to round off 2014. And now: straight back to work, that's quite a high bar we've set ourselves…

Loading