Welcome to Optimism

Wieden+Kennedy and Three launch ‘Prepare Yourself’ for Feel at Home

Wieden+Kennedy and Three are back on the nation's screens and outdoor sites promoting Three's generous Feel At Home service, which lets customers use their phones abroad at no extra cost in 16 destinations (including Spain and New Zealand, from April onwards).

The new campaign follows Three's 'Sorry for the holiday spam' campaign last year. Since then, over one million Three customers have been getting in on the action and sharing holiday spam from abroad.

Now, Three wants to help people prepare themselves for even more holiday spam. This year, even more of its customers will be using their phones in even more destinations.

The campaign launches with a 60″ TV spot, featuring buddies Chris, Max and Ronnie, who were able to spam everyone back home with the details of their life changing Bondi surf trip. Constantly.

The TV spot is supported suite of executions including cinema, VOD, press, social and radio; OOH and DOOH sites across the country make an example of holiday spammers, urging people to prepare themselves for more.

Your portfolio, a shop window

As specialists in communication, we believe the presentation of work is as important as the work itself. So do our friends at It's Nice That, who have been exploring creative portfolio sites in an ongoing series with Squarespace

Our lead designer, Karen Jane, recently contributed to their piece on documenting your work. Her advice? “Your site is like a shop window so show off the work you want to do more of. Curate your project selection to be the finest reflection of you, your craft, and your judgement."

Wise words indeed.

Screen Shot 2015-01-15 at 09.50.38

Loading