Welcome to Optimism

feeling good

In Campaign's Private View this week, Trevor Beattie from BMB and Andy Jex from Saatchi & Saatchi gave our Honda Civic 'Feeling' ad two rather nice reviews. Thanks!

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Private view

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Honda 'The Other Side' was also included in Campaign's 'President's Picks' feature, where D&AD president Mark Bonner dissected the best and most innovative work from this year's awards. 

Have a read:

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Pencil case

Some of us are looking forward to a nice rest this weekend after a big evening at the D&AD awards in Battersea last night.
 
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Honda 'The Other Side,' Chambord 'Because No Reason,' Lurpak 'Cook's Range,' and Three 'Holiday Spam' were all honoured with D&AD's coveted pencils.
 
'The Other Side' received an assortment of pencil-shaped goodies, including a yellow pencil for Branded Film Content & Entertainment – Online as well as two graphite pencils for Digital Marketing and Integrated & Innovative media. 
 
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Honda 'Keep Up' won two wood pencils for Film Advertising and for Writing for Advertising.
 
Chambord 'Because No Reason' won a graphite for Writing for Design and a wood pencil for Animation and Illustration for Website and Digital Design.
 
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Lurpak 'Cook's Range' won a yellow pencil for Direction for film advertising and a couple of graphites for Film Advertising – TV Commercials and Cinema Commercials.
 
And Three 'Holiday Spam' picked up a wood pencil for Integrated & Innovative Media.
 
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We had a great evening and are rather chuffed with our new oversized stationery… despite a few sore heads today.
 
See the full list of winners here. Well done everyone! 
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