This summer, Wieden+Kennedy have teamed up with Honda to launch ‘Ignition’, an out-of-this-world brand campaign.

During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial flight and Honda’s return to Formula 1.

No other company has the heritage of engineering across as many categories as Honda: automobiles, motorcycles, robotics, power equipment, aviation and racing. The mission of Ignition’s launch film is to dramatise Honda’s daring ambition, capturing the brand’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.”

Inspired by Honda’s daring spirit, the film pays homage to one of the boldest expressions of human curiosity and engineering endeavour; space flight.

Space travel-inspired iconography and cinematic details aim to capture viewers’ imaginations, from atmospheric photography to the same climatic classical music that was etched into the Voyager 1 probe’s golden record and sent to the outer fringes of the solar system.

Opening on Honda’s humanoid robot, ASIMO, the camera reveals a line-up of Honda products arranged on an impressive runway. The sky and sun are reflected in the road surface and the water below. Viewed from above, the formation mimics the familiar shape of a space shuttle or rocket.

Honda’s heritage is woven throughout the film. For example, the new NSX’s driver is captured, with a picture of an original 1991 NSX held in his hand. Eagle eyed viewers will spot a very special cameo from McLaren-Honda driver Jenson Button and recognise the voice of the late, great Ayrton Senna.

Ignition was shot on location on the Podilsko-Voskresenskyi bridge, Kiev, Ukraine by Aoife McArdle through Somesuch. Local production was supplied by Radioaktive. The film’s epic cinematic look was enhanced through SFX and post production by The Mill, and sound design was crafted by Factory. The film’s score was designed by science fiction film composer Walter Mair through SIREN, and features segments from Beethoven’s Symphony No. 5 and Mozart’s

Queen of the Night Aria; 2 tracks that feature on the Golden Record that Voyager took into outer space in 1977. Media was handled by Starcom MediaVest Group.

The film is additionally supported online through Honda’s websites where deeper stories on the ambition and challenges of the fleet can be found.

Seeing as pretty much everything else seems to be happening online these days, why shouldn't we shift the classic panel debate format into a virtual space as well?

Our head of planning, Beth, was invited to take part in a Guardian live webchat about advertising, which is like a very clever and polite version of the debates that play out in a YouTube video's comment section.

The topic today was "How to build a winning ad campaign." Want to know the secret formula? So do we. But for now, you can see the discussion (in reverse order) in the comments section below this article on the Guardian's site, and see what Beth and some of her peers have to say on the topic, including Gerry Human, chief creative officer, Ogilvy & Mather London and Trevor Robinson OBE, executive creative director and founder, Quiet Storm.