Welcome to Optimism

Sumo Science and Sesame Street help save the world

Before they made the leap across to adland and joined us as a creative team a couple of months ago, Will Studd and Ed Patterson were already pretty well acquainted with our industry. As directing duo Sumo Science, they bring stories to life one frame at a time in stop frame animation, including a few ads cooked up under our own roof (the record-breakingly tiny and huge Nokia 'Dot' and 'Gulp' films). 

They recently wrote and directed a couple of films about recycling for Sesame Street with Blink Industries, which we think are rather charming. Watch them below and meet Recyclebot, and then get to sorting your plastics from your metals, stat. 

 

 

a place in the sun

He tried to keep it quiet but when word spread around the office that W+K creative Toby Treyer-Evans was on a quest for "the perfect party house" in Spain on Channel 4's A Place In The Sun, Toby suddenly found himself inundated with cups of tea and kind, selfless offers for house-sitting. 

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This weekend, our TV producer Michelle spotted Toby and his pal on the telly.

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In case you're wondering, we rather like this one, Toby. Sure, it needs a bit of work, but all you need to do is apply those same impeccable creative standards you're known for at work to our your prospective bachelor pad, and we'll you'll be soaking up the sun in no time. 

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