Welcome to Optimism

erasing London

Living in the (post?) digital age, the lines between real life and digital are getting fuzzy. How many times have you tried to unlock a door with your Oyster card, swipe through a magazine or wish you could Google something you've misplaced? Well W+K placement team Guus and Tayfun have brought the digital and analogue worlds together for real, with a clever new street art project that gives a little wink to design geeks. 

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Their new 'Street Eraser' project sees Guus and Tayfun 'erasing' London with a real life Photoshop eraser. Anyone who's used the software will recognise the grey and white checkerboard pattern, and we rather like the idea that it's hiding under the surface of everything around us. 

Now if we could just erase the clouds, do a blue paint bucket job on the sky and tweak the colour temperature a bit, London would look mighy fine all year round. 

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Keep your eyes peeled if you're out and about, there's a lot more set to disappear in London. 

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Tony’s cake makes the news

Juliet's column

News of ECD Tony’s birthday turned up in newspaper The Echo, which reported, “We had to make a lifesize bust of Tony Davidson (a brilliant advertising creative executive, responsible for the Flat Eric ad/character), so I felt the pressure to get this one really perfect. Radio One’s rock DJ Dan P Carter came in to Fancy Nancy to help with the sculpture on the cake and went to work carving out the face. We spent a few days creating this piece – it was huge! I had to hire a van and get a stretcher made to carry the cake on as it was so big. It was all made of Belgian chocolate truffle torte, and there was enough to serve 300 people.Tony loved it and they had a great time hacking it to pieces.”

Nice to see that 'brilliant' Tony's still being linked to Flat Eric and gets no credit for any of the work he's done in the 15 years since that! Lovely pic of Freddie enthusiastically trying to hack off Tony's head.

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