Welcome to Optimism

real life notifications

Have you ever wondered what would happen if the digital world suddenly jumped out of our screens and became physical? If you could "like" street art or watch the unread mail count ticking over on a letterbox? Enter Real Life Notifications, a new art project by W+K creative Artur, which translates the iconography of notifications from popular social platforms into the real world.

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Artur and a few of his friends got together and posted notification icons around town – from Gmail to Instagram and from front doors to street art, the simple idea cleverly blurs the line between our digital lives and our physical ones. 

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Artur tells us a bit more about the inspiration for the idea:

"This idea came to me one day when I was looking at ROA’s Street Art in East London and I wondered what was happening with it on social media? How many people took a picture and shared it on Instagram? I shared the idea with a couple of friends and we decided to make it happen and push it further to other digital platforms and have some fun."

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Look out for some notifications when you're out and about in Shroreditch, and keep an eye on the Tumblr page for more: www.reallifenotifications.tumblr.com. You can even share photos of them on your social channels and get notifications about your notifications. Meta!

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Oh look, it's our office! Yikes, looks like it's time to tackle those LinkedIn requests…

Welcome to the internet: 11th April.

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Grab it in full here.

Oh hi there. How are you? Has anybody told you that you look wonderful today? Well, they should have. Because you look fantastic. Just remember that. 

I'm starting to think that I should always start these with a compliment. That way, you'll be slightly more forgiving if the content disappoints. And I'm not saying that this week's jammy filling to the internet sandwich is off this week. If anything, it's a little too sweet. A gooey, oozing treat of fruity viral goodness*. *Not really that sure about that last analogy but I'm going to roll with it. Yolo.

This week has actually tossed up two of my favourite YouTubes of the year so far. I know, bold claim to make. But I'm willing to stick my neck out there and say they're likely to be sniffing around the best of lists at the end of 2014. Trust me. They feature a future winner of America's Got Talent belting out a song about social media (I feel like she just gets me) as well a family band who have penned the feel good hit of the summer. Screw Pharrell. Screw the robots. Screw Get Lucky. It's summertime and isn't it great.

Go. 

Click my friend.

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