Welcome to Optimism

Ice cream man on our block, courtesy of W+K Culture Club

"Ice cream man, upon my street,

I heard your truck outside, it's really neat."

Jonathan Richman and the Modern Lovers don't work at W+K, but if they did, today they could be singing that song, because on this hot Thursday, our very own ice cream van turned up to relieve us of the heat.

Here's how it works: 1. You pick up your ticket from reception.

Photo 1

2. You go to the van.

Queue

Photo 2

3. You experience ice cream joy.

Photo 3

Mat

So who's behind all this goodness? None other than the newly founded W+K Culture Club, who chose this much appreciated stunt to announced its arrival into agency life today with the sweet sound of ice cream van chimes.

This is just the beginning though, with live music events, quizzes, a good dose of dressing up and lots of other surprises in the pipe line, the CC crew plan to add to the already infamous Founders' Day, Summer and Christmas events and see more smiles on WKers' faces all year round.
 
The Culture Club is open to input from all so let us know if you have an amazing idea and if it rocks, we'll make it happen.

home on the ranch

Lou Hake, a freelance producer we always love to work with, shares a fascinating insight into her recent adventures in Colorado ranch life and tells us a bit about an exciting new film project she has in the pipeline. 

In April this year, I left W+K to spend three months filming and photographing life on a ranch in southern Colorado for the Ranchlands Review, an online journal that documents ranch life. I've always been fascinated with the West and wanted to see if my ideas about gun-slinging cowboys and the vast American plains were accurate. Having spent 10 years producing commercials in London, I was also slightly appalled to have never shot anything myself, and so I decided to do something about it.

Running the horses out

I spent the majority of my time on the Chico Basin Ranch, an 87,000 acre working cattle ranch run by a fourth generation ranching family. They run two large-scale ranches in Colorado under the Ranchlands management company with the aim of preserving the delicate ecosystems that exist there and protecting ranching traditions for generations to come.

Raising cattle is still the staple of their business but they have also diversified their offering to ensure its viability with a guest operation, by producing leather goods, hosting a concert series and running an education programme. The Ranchlands Review documents all of this and serves as a window into ranching and a platform on which to create a conversation with the wider community.

Little Duke roping

No two days were the same, but the majority started early to catch the morning light. Sometimes riding out with the crew to help them move the herd into a new pasture – the trot out alone to get to the cattle could be up to two hours. Having not spent much time on a horse or on a horse with a camera, the learning curve was a steep one!

Spending time there really brought to life how ranchers really are the best placed land stewards. Their livelihood is inextricably linked to the preservation of the land and the health and well being of their animals. Having the opportunity to document this has been life-changing in many ways.

Calf and Jake

Whilst there, I started working on a film script written by the filmmaker living there. The film is a modern Western inspired by the location. it tells the story of two men, isolated in the vast landscape, searching for a place to belong.

One of the biggest challenges to get a project off the ground with narrative filmmaking is finding funding, and Lou's team are currently running an Indiegogo campaign to help get them there. Please check out their project page if you want to know out more.

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