This is our box. It’s made of perspex and it’s empty. We were going to use it to display some stuff in our reception but the stuff was accidentally thrown away. So now we have an empty display box and we don’t know what to put in it.

Do you have any ideas about what we might put in our box? If you have a suggestion, email it to [email protected], or drop off a note on reception. The best idea wins a prize of £200 and we’ll get you actually to fill the box with whatever it is you suggest. Then we’ll display the filled box in our reception for all eternity as a testament to your brilliant idea.

People will visit us and ask, "Who put that amazing stuff in the box?" And we’ll tell them it was you.

Dimensions of box are: 1300 X 800 X 1000mm. The wheels make it approximately 100mm taller.
You’ll have to pay for the box contents out of your £200 prize, so best not to suggest gold bulllion or caviar if you want to come out of the deal ahead.
Closing date for submissions: July 17th
The box is not watertight, so don’t suggest a liquid
Our decision is final and we get to keep the filled box

Yesterday was stage 3 in the 6 month long (so far) pitch for Lurpak. Matt and Ben (above) discuss the merits of key frames for a proposed TV idea, shortly before the presentation. Ben has put a smart shirt on. Matt clearly hasn’t.

Planning: the Next Level. Matt Boffey displays the awesome Cufflinks and Cue-Cards combination that can raise strategic presentations to logic of Vulcan ineluctability and give consumer insights armour-piercing power.

The presentation seemed to go well. We’ll see…