This book ‘provides a unique insight into the thoughts, working processes, scrapbooks and working environments of some of Europe’s top creative thinkers’ and Wieden + Kennedy London’s own creative directors Tony and Kim.
The boys say, ‘Collecting things stimulates the brain. It helps you think of something fresher. We see something and keep it without knowing what it’s for. Rather than file them all online, we keep them in scrapbooks. There’s something nice about opening a book.’

True enough, it’s not uncommon when in conversation with Tony about some idea we’re working on, for him to grab one his many scrapbooks from the shelves and leaf through it to find some image that has suddenly struck him as relevant.

Haven’t had a chance to look through the book properly yet but it looks interesting and it has lots of nice pictures.